Category Archive for "Marketing"

Retailer Insight – understanding new customers

January 5, 2019
Jay Lauren

Join our event on 1/24 in Los Angeles Since legalized adult-use (over 21) was introduced in January of this year, Retailers across CA are now meeting 100s of new customers each month, who are encountering marijuana products and retail for the first…

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Wanna bit of insight? Wana Brands will present at 4 upcoming Expos

April 10, 2017
Jay Lauren

Wana Brands Co-Owner Nancy Whiteman will offer Cannabis industry insights on innovative trends and discuss tools and strategies for marketing infused products at upcoming industry events across the country. “Wana Brands has been an innovator in the infused products category…

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Reality Check: Marijuana is not “Organic”

December 1, 2016
Jay Lauren

The “O” word is all over the place: Google “Organic CBD or marijuana” for a list of companies making (false) claims that, one day, will fall under Federal scrutiny. “Organic” is not a marketing tool or a promotional claim. It’s…

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Eaze Offers THC Candy Giveaway on Halloween

November 7, 2016
Jay Lauren

Eaze, the well-known on-demand delivery service dubbed the “Uber of Weed”, delivered the worst marketing idea we’ve seen in the industry to date: a THC candy giveaway to customers on Halloween. The promotion went out on 10/31 via email, and…

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And Then Celebrities Rushed In!

April 11, 2016
Jay Lauren

Tommy Chong, Snoop Dog, and Wiz Khalifa have long been household names tied to the market for consumer goods – along with the Marley family are among the pioneering names in the marijuana industry. But recent months have seen even…

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Vireo Health: Delivering a Smokescreen to NY!

December 23, 2015
Jay Lauren

Vireo Health’s tasteless promotion: false claims and the exploitation of the memory of a deceased child, as part of their NY State “grand opening”. When New Yorkers in need wake up in the New Year, they can finally look forward…

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Using Sick Children to Promote CBD

November 29, 2015
Jay Lauren

Vireo Health went public last week with promotions about a new strain of CBD-rich cannabis, and used the memory of a deceased child to grab headlines. Kyle Kingsley, CEO of Minnesota Medical Solutions (owned by the same parent company as NY State’s…

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